Posts Tagged ‘platform’

Managing Video Production Work Flow and Metadata

Thursday, November 19th, 2009

dan green

This week features MediaSilo’s Evangelist Dan Green. Dan talks about saving money and time, the importance of metadata, and how to improve the video production work flow. He also discusses his podcast Work Flow Junkies.

Topics covered in the show:

- The story behind MediaSilo.

- The video production process through MediaSilo’s platform.

- Who can benefit and get value from MediaSilo’s solutions.

- Text transcriptions and extracting metadata from your video assets.

- Why metadata is the future for online video.

- How far collaborative editing has come over the years.

- How producing videos has changed and evolved.

- What comes after YouTube?

- How Spidvid community members can improve their production process and video content through MediaSilo.

- Why to get a free demo account at MediaSilo.

Full Text Transcript

Show Introduction: Hi. I’m Michael London and welcome to Spidcast, the future of collaborative video production brought to you by Spidvid.Com. On this episode we’re visiting with Dan Green, evangelist from MediaSilo is a wonderful video content management and collaborative platform.

Dan, welcome to the Podcast. Tell us a little bit about the MediaSilo story.

Dan: Well, MediaSilo actually started out for the production environment several years ago. It started from a company called Producturials which did a lot of work in video for the web and most of the clients actually were banks. Getting them to agree on anything or even just all of the stakeholders involved to actually view some content and approve it was a nightmare. So what the guys did was they actually started to piece together that they knew a little bit about the Web and online video. So they pieced together a system that enable those stakeholders involved in the production of the online videos to go from their own computers and actually view that content and make comments on the time line, and then approve or disapprove the content.

It was such a big hit that some friends of theirs and other production companies were like, “Hey, man, can I use that?” One thing went to another and gosh, a lot of people might be able to use this. The platform has really grown from there. It started just as an online approval system and really grew beyond that to become a fully-functional full-collaborative online video platform.

Michael: Well, it certainly is that. Now is this a real-time experience?

Dan: No. MediaSilo is not live. MediaSilo gives you the ability to collaborate on your own schedule. So you’re able to control who has access to any given workspace and that’s what we call them. We break them down into workspaces which are like folders or if you’re an avid person, maybe like a bin, and you can break those workspaces down into projects, or into clients, or however you want to break them down and then you can assign people that have access to those workspaces and determine what they can do in those workspaces. So whether or not they have the ability to actually make comments on video in there, view it, share it with other people, or work with that video, or embed it onto their websites, you control all of the things that they’re able to do in a workspace with video. And you’re able to do it on your own time with notifications via email.

Michael: Got it, got it. Now take us step-by-step through the MediaSilo process.

Dan: What happens is you can just upload any video directly through your online login. Click one button and you choose the file that you want to upload or you can upload it via FTP direct out of your system if you like and it will go directly into that workspace where we take not only the source file. So we’ll take the source file. If you upload it in QuickTime, we’ll take the QuickTime. If you upload a Windows Media file, we’ll take the Windows Media file and we store them online so that you can access and download it at any time. So if you’re uploading from New York, you can download that exact same file in Los Angeles.

But at the same time what we do is we create a Flash proxy of that video which you can view online and work with online. So when that video goes up and it’s encoded into Flash, that’s actually what you see and that’s what you work with through the MediaSilo platform.

Michael: Oh, I love that. Now, your content stays untouched and then we work using a Flash version. Very, very nice. Now Dan, who exactly is using MediaSilo at this time?

Dan: We have a lot of clients in the reality TV space; some of the network talk shows are using us. For example, one of the big prime time talk show’s is using us to brief talent that they want to get involved in some of their bits. So they’ll have producers for example do a mark up of that bit or do a run for that bit and then they’ll send a sample straight to that client’s iPhone or their agent’s iPhone example. Directly right to their phone or make it available online, or they can actually give them access to the system within MediaSilo if they want. So you can collaborate within the platform if you like or outside the platform if that’s what you want to do as well.

Michael: Well, I’ll tell you what. The flexibility and customization possibilities are very, very exciting indeed. So Dan, share with us a little bit more about the actual working parts and pieces of MediaSilo.

Dan: Well, we call them “modules” in MediaSilo and those modules give you the ability to do different things. For example, we have the ability for you to create your own channels online that you can program on the fly. So for example if you want to have a broadcast channel that has a number of videos like let’s say for example, you want to do your reel and you have different versions of that reel. So you have commercials, you have documentaries and so on. You can actually break that up into different channels within your overall MediaSilo channel. So you would go in and build that within MediaSilo, take the embed code and put it on your website. You can actually program that on the fly simply by dragging and dropping content into that channel and it will change automatically. You’ll never have to go back in and re-embed it or change the code in the website ever again. All you’ll have to do is drag and drop and you can move all of those things from within MediaSilo and it will control it.

So the broadcast feature is one that’s particularly popular because of the ability to program it through Alliance. We also have a transcription mode which gives you anybody who has ever sat there and had to sit there and knock out bytes and transcribe bytes for log tapes know how tedious that can be. We’ve got a very affordable option where if you go out and you do your shoot, you can actually upload that content from MediaSilo, then drag it into the transcription feature, and request to transcription. You can add any notations that you want, names, or specific request, or i.e. time code and things like that, and send it off and within 24 to 48 hours for $5 a file and a $1 a minute, you’ll get a full transcription back on MediaSilo that you can then cut and paste and work with and create your piece together. Those are couple of the modules that we have and we’re working on several others.

In addition to those we also have an interface with Final Cut Server which gives you the ability to take that metadata. Metadata like transcriptions, metadata like adaptations on the timeline and comments on given files, and write them back into your Final Cut Server. So we’re able to make a full loop so that you can work with an asset within Final Cut Server and then upload that content and make it all available online and update metadata that’s relevant to you and move the production process along within your non-linear editor.

Michael: Now you just mentioned metadata. There are some old school editors out there who have painfully made that transition from recorder to Beta, to DV cam and then from linear to non-linear editing. Talk a bit about that process.

Dan: I think that metadata is clearly the future in the direction that we’re moving in. I don’t think there’s any doubt about that. But making the transition from linear into non-linear, I think most people have made that jump. What happens is where to go from there and the ability to really catalog your assets and make those assets available to other people to be able to work with those assets outside of your non-linear editing platform. That is a process that is sort of like crack, I think. You get a little bit and you just want more because it really streamlines your work flow and it makes your time far more productive, and you’re able to work on projects and know exactly where you are on those projects – on approval – with all the stakeholders that are involved. So you can bounce from project to project and still be up to date and keep you informed just to where you are and gets your approvals and move along.

Michael: Indeed. For my money, one of the coolest features is the ability to be editing in New York, get instant feedback from my client in L.A. and with the client’s partner at O’Hare Airport in Chicago as well.

Dan: Yes. And you can do it on your phone. In fact you can access your entire catalog on the phone if you want to – on the iPhone. But the mobility that we are demanding in this new environment, particularly with the Smart phones and the flexibility that we have in the software that’s coming through non-linear editing systems whether it be Avid or Apple. And then through Avid server system or Final Cut Server gives us tremendous flexibility in that regard and all of these things are merging together. MediaSilo really has positioned as an online component for those things.

Michael: Ah, great position to be in. Now how has producing videos changed and evolved over the last couple of years?

Dan: Well, I think that the biggest change that we’re seeing is a movement particularly in Hollywood towards work flow that it’s not just about editing anymore. It’s about total work flow from acquisition all the way through the post-production process because the biggest change that I think I’m seeing anyway is the need to take any content that you have and be able to use it on a number of platforms. So we’re seeing a lot of our clients particularly in the reality space take a piece of video that it’s going to be used for a show, but it also has to be re-purposed for the Web. It has to be re-purposed for promos so that they can be sent to newspapers or tabloids around the world; and they have to be able to take that content and put it on the Web, or edit it into their own systems. And the relevant metadata that’s going to be coming with that video is going to be very important because it’s going to add to your ability not only to maximize that content on a number of different platforms, but then as you move forward to also be able to track that content and see what it’s doing for you online.

Michael: Now, speaking of online and stepping away from that traditional Hollywood studio model, what does the future hold for online video content in terms of the production model?

Dan: I think it’s what comes after YouTube now. Because YouTube certainly has its place, there’s no doubt about it but YouTube was the great repository. And when you have a great repository like that, it doesn’t give you the ability to really set yourself apart. So I think people are demanding now the ability to have more control of their content, to be able to stand apart and have a unique delivery system beyond the standard things that are out there. Does that mean there’s not a place for YouTube? Absolutely not. There’s no doubt about it.

But the days of being a production company and putting your stuff on YouTube makes you kind of look cheesy. Let’s be honest. So people want to have the ability to have an incredibly professional look on their Web sites to be able to have an incredibly professional work flow and do that online at a very affordable price. I think that’s where MediaSilo really comes in.

Michael: Which then of course takes us to the bottom line – tell us exactly how do your clients save money and time using MediaSilo’s platform?

Dan: Well the first thing that’s going to save them a bunch of money is that they’re not dubbing DVDs all day long and shipping them out to clients for approval and then waiting days to get an answer back. The money that they saved on FedEx alone pays for the MediaSilo platform, or systems that are incredibly ineffective for video like YouSendIt and FTP delivery systems where they don’t even know what they’re looking at. They just got a file and they have to download it and maybe they don’t even want to look at it in the first place, or maybe it’s not even the right file.

So this is a visual platform that gives you a lot of flexibility and saves you money through delivery, it saves you money through time and the ability to collaborate and get an answer and use our time as an editor and a producer far more effectively. We have casting agents in Los Angeles that are using MediaSilo and we have one recent project where we had a casting director do a project in half the time it took him before and normally he would have three or four casting assistants on the project, and instead he had one. So it’s a money-saver in terms of efficiency and giving you the ability to focus on the project that you’re working on or multiple projects that you’re working on, and move them forward in a pace that’s going to be profitable to you and make a difference on your bottom line.

Michael: And in this age of the bottom line being just that the “bottom line”, I trust that Spidcast listeners and the Spidvid community will appreciate the value of a hand-in-hand partnership with MediaSilo. And that when they assembled their production teams from literally around the world via Spidvid, they would then turn to MediaSilo to complete their projects or even use MediaSilo throughout the complete production process.

Dan: What we’ve seen is a lot of people integrating it piece-by-piece. Some will use this for casting and then start using it for research and put all the research content on there. Others are using it in the production process and then branching out from there. So there’s multiple applications for MediaSilo and if it fits into certain parts of the work flow, then it really works.

One of the things that we really try to do with the platform and encourage people to do is incorporate it into the work flow the way that they want to on their level because we’re not trying to set a work flow and say, “Listen, this is the way that you do it.” We have the flexibility for you to customize the system, customize the approval process, who sees what, when, where, and what workspace it goes into and then where it progresses to based off at the platform, not off of what we say. So you’re able to customize that platform to fit your work flow. So we’re seeing MediaSilo brought in different levels, then expanded from there.

Michael: A bit ago, Dan, you hit on the jump from linear to non-linear editing. Well, this takes the jump from linear to non-linear thinking and this is just today in the present. Now, what do you see in the near future?

Dan: The future is clearly about metadata. There’s no doubt about it and that’s what we’re committed to and we want to make that interaction as seamless and as painless as possible for people. In fact we work with a company called, Focus Enhancements who has a product called the FS-5 which gives you the ability to put metadata onto a file and acquisition, and then you can upload that content and import that metadata up to MediaSilo and into your non-linear editing system and it stays with the file. So it can be good take, bad take; it can be day shoot, night shoot; it can be accurate information, it can be whatever; it can actually be a script. And that information then stays with the video all the way through. It’s searchable, it’s findable, it’s something that you can then put into your library and seek through and have your hands on that video whenever you need to. And that’s going to improve dramatically video production as we move forward.

So if you can get your hands and search in a matter of seconds whether it be on MediaSilo or within your own system using some simple metadata, you’ll be able to get your hands on the video content that you need immediately and it’s going to save you a fortune. It really will and I think we’re going to see metadata incorporated into work flows, in production so that actual approval and the sorting of content is in a reality space where you will have producers sorting through content and picking bodies, and picking the cut-away shots that they want to use, that those selections are with the video as it sits on a server. So whether you go and find it through MediaSilo or you go and find it in your editing system through your production work flow, you’re able to find every shot of John and have your hands on every cut-away of John that was ever shot during the entire production, and have it in seconds. That’s really going to change everything in the way that we do it.

Not to mention the facts and there are other things to come into it. That metadata could also be color, it could be settings, it could be other variables, GPS, it can be what temperature Kelvin were we shooting at. So if you have to go back and do a re-shoot, that metadata is always going to be there and you’re going to be able to change it. Think about the ability to actually do that instead of renting an EVD of a movie, to be able to rent all of the video that we shot for that film and the ability just with metadata to re-cut it the way that you want to, that those scenes are there. That’s the kind of things that we have in the future.

Michael: It sounds like the future is bright indeed. Dan, I sure appreciate you being on Spidcast today, but you also have a Podcast. Tell us a little bit about Work Flow Junkies.

Dan: Well, Work Flow Junkies is sponsored by MediaSilo. We touch on MediaSilo from time to time but really the podcast is about work flow in the production environment. We spend a lot of time talking about metadata there and the potential applications for metadata in the video production space and where we’re going. But at the end of the day what we like to do on Work Flow Junkies is just talk about ways to save yourselves some time and save yourself some money in video production and have fun doing it.

Michael: And to me that has to be the ultimate bottom line. Have fun doing it. Dan, where can the Spidcast listeners go to learn more about your solutions, get a demo and get connected with MediaSilo?

Dan: We’re online at MediaSilo.Com. Podcast is at work WorkFlowJunkies.Com. That’s work WorkFlowJunkies.Com but you can go online to MediaSilo and get a look at the system, sign up for a demo and it’s all free. There’s actually a free account. You can sign up and get your hands on MediaSilo right off the bat and not pay anything. There are limitations in terms of total volume of files that you can upload and so on. It’s a great chance to just sign up for free account at MediaSilo.Com and start up loading some video and see how the system works and see how practical it is for your work flow.

Michael: Wonderful invitation. We will do that, Dan. Thank you so much for joining us today on Spidcast.

Dan: All right. Thanks for having me, Michael.

Michael: Dan Green, evangelist from I’m Michael London. Thank you for listening. You can join the conversation now by visiting Spidcast.Com. We welcome your thoughts, opinions and feedback, and you can also get access to the full-text transcript of this week’s show at Spidcast.Com.

Improving the Video Production Process

Thursday, October 22nd, 2009

seth kenvin

This week features Seth Kenvin, who is the CEO of Market7. Seth talks about collaborative environments so individuals located all over the world can work on video production projects in real-time, improving the overall process.

Topics covered in this episode:

- Seth’s vision for the video collaboration space.

- How individuals can benefit using new social and collaborative platforms.

- How budgets for production projects can be managed in a more effective way.

- When it became evident to Seth that better technical tools were needed for producing quality video content.

- How collaborating and communicating in real-time with team members works.

- How video creatives are from Venus, and producers are from Mars.

- What the future challenges and opportunities are for video production.

- How Market7 impacts the business side of video production.

- How Market7’s collaborative tools improves video production for every team member involved.

Full Text Transcript

Show Introduction: Hi, I’m Michael London and welcome to Spidcast, the future of collaborative video production brought to you by On this episode, we’re visiting with Seth Kenvin, an Internet entrepreneur and CEO of Seth will discuss his vision of the future of collaborative productions and his part in that arena. Market7 is a superb tool for everybody – from producers to grips and it’s all about keeping it organized and keeping it profitable for everyone. So let’s jump right in to this week’s Spidcast.

Michael: Seth, thank you so much for joining us today.

Seth: Thank you for the opportunity.

Michael: Tell us if you would a little bit about Market7.

Seth: Market7 is a company that endeavors to provide environments for people to work together on making videos. So the different ways that we work together on content creation, coming with an idea, getting it scripted, storyboarded, moving on to post-production when there’s footage to look at, how do people review it and provide their feedback that got the editing process and ultimately approve of that content and throughout in addition to the content collaboration that has to happen, different aspects of project management for people to work better together whether that’s scheduling events, assigning tasks, sharing files and the like.

Michael: Man, there’s a lot going on with what you just said and you somewhere, somehow saw the need for Market7. What was that, let’s say, the a-ha moment for you when you realized that this was needed to be created?

Seth: I’ve been in high-tech marketing and a few years ago, the marketing activities in which I was participating expanded from what they had been. Things like developing websites and public relations and events, white papers to include video alongside those other activities. I was more frequently commissioned video production projects working with producers and finding that the utilization of software and technology to make communications clear and to make processes more efficient in video was lacking compared to a lot of those other sorts of projects.

If I could give one example, if we’re working together on a document, presentation, a paper, and we take the software into something like track changes mode, you or I can look at each other’s comments right within the context of the content on which we’re working so I can see that you have a comment or suggested that it is exactly where it would appear. In video and contrast, conventionally, what people do is they’ll look at the video in a player, that player doesn’t have a mechanism for feedback so they have to either scribble down their notes for later exchanges or maybe toggle between the player and email or compile their feedback. Once there’s feedback from multiple parties, there could be confusion as to who’s attending carries the day are people who are waiting to the right file or is everybody being good about indicating with the timelines.

So getting that capability to sort of very intuitively integrate ones feedback within the content itself was something that I’ve found lacking in video production projects. The more I explore it, the more I realized that there were a number of elements the whole way through from conceptualization to completion of video production that could stand to be done more clearly and more efficiently with the right software.

Michael: Let me clarify this in my mind. You’re saying that you have a video on your site and we’re working on it together. We’re discussing the added points and save the music cues and we can work on those elements and be communicating in real time as well?

Seth: That does happen. And actually, there’s an equal advantage if we work asynchronously. In terms of real time, if you and I are both looking at the video and you post a comment to a Web browser on your end, I will see and my client that comment dynamically appear while I’m making my edits. I can reply to it so we can essentially have a real time messaging session while we’re both watching the video together.

Similarly, if we are in completely different time zones or have completely different schedules, and need to coordinate our efforts without being able to be together, this can have correct for the kinds of issues that frequently arise through the ambiguity of how to think about video. If you want to make a comment about a particular portion of the screen and instead of having to describe “you know that part in the upper left where there’s some pixelation or something like that”, when you leave your comment, you can actually highlight that portion of the screen.

Your comment is going to specify where in the timeline to change to what’s in the video. So if your comment pertains from 0:01:14-0:01:19, you’d be able to demarcate that. So whether we’re working together simultaneously, under the gun and we’re trying to communicated as efficiently and expeditiously as possible, we can have a real time session with the same thing or for reasons we can’t coordinate being available at the same time, this actually makes up for some of the frequent ambiguity that exist when we’re working asynchronously.

Michael: Now, I got to tell you, Seth. I have worked video production for close to 20 years and I’m telling you that aside from sitting side by side in an editing suite with your client, this is just fantastic for the producer.

Now, you’ve often said that creatives are from Venus and folks who commission projects are from Mars. What exactly do you mean by that?

Seth: If I could actually go back to the episode in which the company started, one of the things I did that I sure think of there may be a company who are doing this better because I went to producers I’d hired and first thing I would do given the opportunity to talk about the potential for this new company is complain to them about “Why did you service me so poorly? Do you realize how we work in an enterprise the way we collaborate on projects, the way we deal with our bureaucracy and coordinate our communication and you’re just handing off a stack of DVDs or pointing us to an FTP site doesn’t suit our needs if you don’t provide the framework in which we can clearly communicate and reach consensus and provide you with organized feedback?”

And then as the conversation procedure, it got to be their turn to kind of complain to me about how I who was a poor correspondent to them in my role as a client. For example, one of the things I heard from producers we hired is the fact that we would show up for a shoot and essentially had done no preparation and made no allocation for effort or budget for pre-production.

So we would show up for a shoot and then at times would be half a dozen people there on crew, they didn’t know how they’re supposed to set up their gear to shoot because the thing hasn’t been storyboarded. There was somebody with a teleprompter while we were still hacking at the script. The person who was going to read the script that they were a company employee was hardly prepared with their lines and was inept to do multiple takes and this producer/director person was stressed out about the fact that they had a client who was not adequately prepared that right in the middle of the process, there was a shoot to do and I think that kind of illustration of where those of us kind (add) the organizational side, the corporation tend to fall down in our execution on video.

We’re used to sort of 80/20 rule in situations in which if a paper or a presentation is due tomorrow and it’s hardly started, not an ideal situation, but we can probably pull something out that’s at least going to be good if not very good by being kind of resolution enough about getting it done the right way. While if in video, there’s only so much you can do in the eleventh hour because whatever content you have is already there. There’s only so much you can salvage in editing.

And the client’s frequent lack of understanding of that imperative is one example. Like others include the fact that producers tend to be more creatively-oriented. Their clients are the people commissioned the video tend to be more sort of structured in their orientation maybe more bureaucratic versus more freelance in nature. Even down to the sort of “I’m a Mac” “I’m a PC” type of element where one party used to working with that they’ll be creating the suite software and that kind of interface within a Mac environment and the other is possible more like going to be spending most of their time computing in Microsoft Office on Windows.

So what we’re trying to do is allow those people to work together and whatever we develop from pre-production to post-production and project management throughout every single feature we push out, we’re constantly putting ourselves in the minds of the person who’s sporadically involved in video production, who’s more corporate in their orientation how are they going to experience it and how’s it going to feel most intuitive and powerful to them and likewise the person who’s constantly engaged in video production more creatively-oriented, how do we provide the right interface for them to feel equally at home and able to be productive.

Michael: Excellent points there because getting the suites and the creatives on the same page can be such a challenge. I’m glad you’re trying to bridge that. I really appreciate that piece of it. While we’re in the area of the suites or the (bean counters), how does Market7 impact the business end of video production?

Seth: Much of what we talked about has to do with the content collaboration of we’re involved in. Our modules included a creative brief of production brief in which people can layout what is the strategy and what might be some of the key tactical to getting this project done. We have a scripting module which can layout the actual content. That includes advantages like being able to assess how long that content is likely to run based on the length of the script. It also supports integration of visual elements like viral footage, storyboards, headshots of actors, etcetera.

We got our post-production player that supports integrated feedback and commenting in order to guide the editing process. Really throughout the process, those are more staged around content collaboration throughout the process, we enable functionality like task assignment, event scheduling, and one of the modules that we just released in the last couple of months actually pulls from those for resource management. A frequent issue – in video production, as we’ve talked to people is just given the creative nature of both the process and the people involved, there’s often an oversight over how much time went into this. Did it line up with projections? Did we make or lose money on this project?

So one of the things we do that endeavors to basically fold than in very conveniently is we take the information we have from tasks, we take the information we have from events and we compile a sheet of how much time each participant in the project spent.

For example, if a task is assigned to you within the project, when you check a box to indicate you’ve completed that task, there’s actually a processing how much time did you spend on that and two pushes of the keyboard, you can press 60 to indicate that you spent an hour on it and you’re done with that.

When someone schedules an event and scheduling events within our software flow right through the people’s personal calendaring, whether they used Gmail or Outlook or Entourage, whatever systems of email and counter-management that you use. There’s no double work here. When you want to schedule an event and invite people from your organization or involved in your effort, you can schedule it within Market7, push it through their personal calendars. We have some functionality already for checking people’s availability and we’re enhancing that as we speak.

Again, these resource measuring pieces will pull the information for which task you completed and how long it took you, what events you participated and how long they are scheduled for, allows you to add other items very easily like click a button and indicate, I spent 10 hours editing and 2 hours on the storeroom and then compile across all that how much total time did you spend in your project and with just two more fields, you can enter OK and the projected time for this person was so many hours and the hourly cost of this person is so much and then basically get a practically automated report of how much time and money did each participant in this project spend versus what was expected and for someone in the production, the responsibility get an understanding as the project is progressing. Is this again a profitable or unprofitable project for me? Is this a client that tends to work with me towards my time goals or not? Next time a project comes up with this client or maybe even time before it’s over, confront the fact of where we are in terms of real time, effort and implied finances by going to this project compared to what was anticipated.

Michael: Wow, the updates in continuing audits of production costs and expectations are very, very useful. And since we’re on that topic of finance, it’s no secret that the economy has been quite harsh for businesses over the past year. What has Market7’s experience been especially being such a relatively young company?

Seth: First of all, we’re a small company, so to a degree, we’re fortunate that our spending was already at a low level when the time got to a period where there was good reason to keep it at a lower level. Second of all, this is a really fascinating time to start a company. For myself, my prior startup experience was in a router company. A company that actually made gigantic telecommunications equipment so by necessity, a lot of funding was required to both engineer and to manufacturer of that equipment, in this case web-based software in 2009.

Due to those factors, a lot of things conventionally, one had to ascertain to put in to the software are not there anymore. We don’t need to run our own servers and systems and have an extensive systems administration staff. Also because it’s web-based software as a service, our requirements for supporting users are different that they might have been otherwise. All somebody needs is a browser. They don’t have to maintain the software on their premises. And for us, we can incrementally get a functionality which keeps us on target and also lessens the drama around any particular feature release.

In fact, we can get it even better by to a degree of relaxing. We talked to our users about how they’re using our software, currently comprehend where the wishes for enhances are and build towards that enhancement and iterate again. Get it in front of them and often within days or weeks, comprehend just how well does a suite what they’re looking to get out of it. So instead of overly accessing on our own side and frankly being inefficient by anticipating how people are going to use it, we can get it right into peoples hands, get that feedback in real time and go from a good to a great implementation within days or weeks instead of taking weeks and months to get a pretty good implementation out.

Michael: So the fact that changed rapidly for your clients certainly speaks well of Market7 and your commitment to customer satisfaction. That’s great.

Now, technology and behavior is constantly changing, so what are some of the challenges and opportunities did you see coming down the road for collaboration around video production?

Seth: Well, we at Market7 at the moment are very focused on the actual production stage from conceptualization to completion. There are important endeavors both before and after that that I believe can probably be that are addressed through some of the same approaches that we’re bringing to the production process. Once video is completed, how do people access it within an organization? How do they publish it out to the world and monitor its performance in the world? How do they utilize it internally if somebody has a meeting about a particular topic coming up with somebody? How do they find what content might we have within my organization about that topic? Who’s had experience with it and what did they thought?

Likewise, before the video is produced, generally, video is taken on by sort of like a transient team – a group of people that kind of form together and disband once the project’s done. Maybe people come back together in the future, but often in different combinations. I think likewise, a lot of these technologies that are very flexible and web-based and rapid can enable the identification of what’s the right team for this particular project. How do we convene those people – assure that they have the right availability and that with things are lined up for them to collaborate and build expediently that the best possible team of skills and abilities toward working together in advance of the project.

Michael: Seth, as a media producer, I love your philosophy. I love your product and I love your attitude as well. And you seem to have solved a lot of the problems that I’ve encountered as a producer. Thank you for joining us today.

Seth: Thank you.

Michael: And how do people get in touch with you?

Seth: Well, our website is a great place to connect with us. It’s We’re fairly active on Twitter which you can also get through to our website, but our Twitter handle is “marketseven”. We’re based in San Francisco. You can look up our address on our website and you’re free to visit us, and we’re reachable at anytime by phone as well 415-981-8000.

Michael: Again, Seth, thank you so much for joining us on Spidcast.

Seth: Thank you.

Michael: Seth Kenvin, CEO of Market7. I’m Michael London. Thank you so much for joining us today on Spidcast.