Posts Tagged ‘michael london’

Life As a Film – Spidcast #10

Wednesday, August 17th, 2011

We are back with another exciting Spidcast episode this month (listen in below and subscribe on iTunes) with a focus on collaborative filmmaking. For August’s show we feature a big Hollywood actor/filmmaker and a web series creator, director, and actor. These two individuals are doing interesting things within the new media space, and it was our pleasure to have James Morrison and Richard  Weigand on the show.

Our Guests

James Morrison is a filmmaker, playwright, poet, actor, singer/songwriter and yoga teacher, who was born in Utah and is a product of Alaska. James has been in some big Hollywood films and TV shows including, “24,” “Catch Me If You Can,” “Jar Head,” “The One,” and countless others.

James Morrison

Richard Weigand is a web series creator, writer, director, and actor. Richard’s show, Curve Your Vampirism, is about a day in the life of a vampire.

Richard Weigand

If you’re interested in sponsoring next month’s Spidcast show with a product or service you sell that’s filmmaking related, then please get in touch. If you have something to say with regards to what James or Richard talked about, then please post a comment below to continue the conversation. Thanks for listening, and be sure to share this show with anyone in your network who can get value from its content!

Full Show Transcript Below

INTRO

Michael: Hi. I’m Michael London and welcome to Spidcast, the future of collaborative video production brought to you by Spidvid.com. On this episode, we’re visiting with Richard Weigand, he’s an independent producer. He produces a very cool web show called “Curve your Vampirism”. We’ll hear more about that in a little bit. And he’s brought with him a very special guest. A very recognizable face if you watch episodic TV at all, especially the dramas all coming up just a moment on Spidcast.

So let’s jump right in. Richard, welcome to Spidcast.

Richard: Thank you very much. Thanks for having me, Michael.

Michael: So Richard, tell us a little bit about yourself, how you got into producing your own web series?

Richard: A couple of years ago, I started making small videos for the internet like my YouTube account and I’ve always wanted to do a kind of episodic, different kinds of things and wanted to branch my stories and create different kinds of characters and creating a web series allows me to put my ideas together and post it out there and get some feedback.

Michael: And how did you break in to the filmmaking world?

Richard: I’ve always kind of had this kind of creative mind of thinking—and I kind of perceive the whole world as one giant film; everything that I see and my mind creates the character and the dialogues and all that stuff comes by watching television and movies. I get an idea of how I piece (own songs) together and ever since I was real little, I’ve always wanted to do this and when I first got a camera, I was just able to film the different ideas that were in my head. That’s how it all came about.

Michael: After you get that idea and after you put it into motion, I’m going to guess the collaboration comes into play in a big way. Tell us about how collaboration has benefited your web series.

Richard: For this web series, in particular, I collaborated mostly with my sister, Rosella, just going back and forth (with any ideas we wake up with) for the show. We both are on the show. We’re both actors allowing her to take over some of the directing tasks of it. But outside of that, it was really an experience to get back in touch with friends through Facebook, to cast them in one of the parts in one of the episodes. The most interesting thing about this series is I got to collaborate with the UK composers. People all the way over there that are piecing our music together were really a true inspiration to beginning this series.

Michael: Collaboration is what’s it all about these days. What are some tips for some young filmmakers out there trying to get the most out of a limited or no budget situation?

Richard: Well, for one thing, having no budget has never stopped me from doing what I want to do and I’ve always felt the story as a character. And for something really important that I think that should be (dead) in what I film, you know, having no budget, having limited sets, using the same sets over and over again doesn’t take me out of my vision for what I’m doing. As long as I get it out there and I’m happy with the performances and the editing and everything, having no budgets or with limited budgets, doesn’t restrict me. I think I can actually hit that out with a little bit more creative ideas if I don’t have that much to play around with and that’s what really impresses me—not having big, a whole lot of financial support to pull off a big project or a small project. I think that people are really impressed with what I can do at the budget level that I’m at.

Michael: Excellent. Little or no budget, you get it done. But once you get it done, once you get that product finished and you get it on to the web, how do you get people there? How do you get noticed?

Richard: I used Facebook to get it out there with my friends and everything, but I can say that Twitter is the best way for this series to get out there because we started on Twitter, @curve_vampirism, to get our series out there. We started doing it before the show even started. We and my character Vladimir, he tweets to people and people tweet back to him and they’re kind of getting inside the world of “Curve your Vampirism”. And it’s getting people excited about it and it was really cool (when) somebody follows it and wants not only to follow the Twitter but follow the show and want more out of it and want to see more. That was really cool. But Twitter has been overall the best way for our show to be seen.

It’s also a really inspirational thing to get kind of a feedback instantly of they love Vlad or they love what he does and they want to see more. It inspires me to want to create more. It inspires me to want to take the whole world to a no (silly) level and then they’re part of it too…

Michael: Well, talking about characters. It’s a character that we know from a TV show we love. You brought a very special guest with you today. Why don’t you go ahead and introduce him?

Richard: Yes, I’d like to introduce you all to actor, filmmaker, musician, James Paige Morrison. Hi, James.

James: Hi, Richard. How are you, man?

Richard: Not too bad at all.

James: Good.

Richard: Not too bad. I’m excited that you decided to do this, which is really cool. Since this is an audio podcast and (put you) a face to the name, James Paige Morrison. Where we’re you seen lately?

James: Let’s see. I spent four years as Bill Buchanan on “24” on Fox. And on the big screen, let’s see, you would have seen me as the person who inspired Leonardo DiCaprio to become a pilot in “Catch Me If You Can”. I’m the captain who went to the hotel and he said I want to be that guy. Lots and lots of episodic television, well, for series, the “Space: Above and Beyond”. I was Col. McQueen on Fox for the sci-fi fan.

Richard: I’ll just leave you right into it because the reason why I chose to talk to you is because you’re not only an actor and a filmmaker and a musician, but you’ve also used parts of the social media like Facebook and Twitter to kind of get your ideas and your projects out there, so I’m wondering how has Twitter changed your life?

James: Well, I wouldn’t say that it has changed my life as much as it’s just given it another way to interact. I was listening to you talking about this. It reminds me of back when we used first started doing theater when I was a young actor in a smaller theater in LA and in the few places that I did in New York 30 years ago.

Any series really back before the internet, you would try to drum up word of mouth and that’s basically what we’re doing with Twitter. It’s just a word of mouth audience until it starts to catch on and if it doesn’t, it’s because we didn’t have the elements that were necessary for it to catch on. But you use any means possible to promote yourself as an artist and I think it’s just a great way to reach out and expand your audience.

Richard: There’s also a really cool thing to be able to talk to the fans and have them instantly give you feedback on if I saw you on a show the night before, they could tweet that to you and you say thank you or whatever. I think it’s a really big deal when they get response like that. It is inspirational to hear from them. You see the performance that you get to respond to your favorite actor or…

James: Yes, I think it means a lot to them. But it will also means a lot to the artist especially those of us who are sort of crossover artists who are multi-disciplinary, I guess. It also goes with who make music or who writes or direct as well as act. There’s constantly a way to keep people informed about if we can afford the 10 or $20,000 a month PR firm to do it for us. It’s also, like you say, a way to maintain contact with the very people we want to reach.

Richard: Do you ever get tired of hearing the same messages over and over again?

James: No, because it’s the feedback that you don’t get from working on television and film that you do get when you’re on stage. The applause never sounded the same and never feels the same when it’s that live feeling of the laugh that comes back to you from the dark. It’s never the same. It could be, I guess, you could say that it’s the same every night, but it’s not because it’s in the moment.

If you hear two people say the same thing, they’re really saying it from a very personal place, I think that’ the—I don’t know what’s the best example I can give about it—no, I don’t tire about it at all in answer to your question.

Richard: How long have you been tweeting?

James: Let’s see, I discovered Twitter when I was in Canada. It’ll be two years ago just last April, so just a little over two years. I was up there doing a benefit for the Canadian Cancer Society and I’d heard that Mary Lynn Rajskub, who played Chloe on “24”, was on it and Jon Cassar as well.

I just went on to check it out because I’ve heard of it because I guess it must’ve been five years now Twitter’s been around?

Richard: Okay.

James: I just checked it out and what do you, wow, this is interesting. How did I not know this is here? I like to converse especially about current events and social issues and as you know from following me and from the things that I talk about on Twitter—

Richard: The documentary that you tweet about—

James: The documentary but also just what’s going on in the world. It affects us as human beings and if you’re connected as a human being and an artist, I think it’s should have an impact on what you create as an artist. Now, of course, it’s where I get all my news. I trust these sources on Twitter more than I trust certainly the mainstream media.

Richard: That’s the way that everybody’s look at the world. You’ve collaborated with filmmakers in both the television and the film world. I’m very interested in knowing that what would you say to those out there who use the Internet as their television and film world?

James: Well, I’m still beginning to understand all that. I’m sort of old-school. I still watch TV. I still go out to movie theaters and not quite as much now that I have a child but I like to go to live theater. I think we have to find balance. I think that’s what I would say is just like I read today on Twitter, as a matter of fact—I think it was the President who said this, “Don’t get all your information from one source and question the sources that you have.” If you’re getting all your information, if you’re using only one medium as a sort of a pitching post, untie and get out there and ride around a little bit. That’s the advice I would give.

Richard: It was Twitter how I found out that not only do you act and you have the documentary you’ve been producing, but you also are a songwriter and musician. For those out there who don’t know that you are a musician, what kind of music do you like to perform?

James: I guess it’s a folk rock. I was influenced by the 60’s bands like The Birds and Dylan, of course, and all the different groups that came out of Buffalo Springfield and those guys, that sort of sound that’s sort of cosmic-country-Gram Parsons-things. I was influenced by the Grateful Dead and those guys. And groups like Canned Heat, who’d come out of the Woodstock era. In fact, Larry Taylor, the bassist for Canned Heat, played on my album, “Son to the Boy”, which has been out for a little while and we’re just starting to tour to play live, to promote it. That was kind of cool to play with Larry. It’s that sort of thing.

Richard: Why did you choose the internet (to put your music in)?

James: Well, mostly because it’s just so immediate and the people are so connected to the digital download and also because I was self-produced, I’m not affiliated with a label. It seems the most cost-effective way is to just make it available before I can mass produce CDs, the physical CD and also it’s a little greener, I just didn’t want to put all that plastic out there.

Richard: Your album that’s been in fact available in digital form as of this past December, how long were you working on it?

James: That story actually is kind of interesting. That week that we started and recorded the first two tracks, my son was diagnosed with a brain tumor, so that was put on hold for seven months and it took about a year-and-a-half actually all told to finish it up.

Richard: You’re talking before about who inspired you as a musician, who are some of your influences as an actor?

James: I was really influenced by films in the early 70’s like “Clockwork Orange” and the Scorsese movies of the mid 70’s when I was in New York and I saw “Taxi Driver”. At that point, I just said this is what I want to do.

Richard: You who played Bill Buchanan on “24”, working the set of a show like that or any big motion picture, how has that helped your own personal project?

James: By the time I got to “24” in the season 4 or halfway through season 4, they were just about where they had developed this finely tuned precision machine—and I say machine but a human machine—so that they knew exactly how to shoot it, how to do what they did so well and it was precision. It was a well-oiled and worked together really well and most of that, I think, as I looked at it now had to do with the way Jon Cassar worked and he brought a lot of his artistry to the creation of that.

I think now, in answer to your question, coming away from that, I just realized how efficiently and how it collaboratively it benefits everyone if you learn how to work together, if you involve everyone. If you don’t, decide who am I to this person now as Jack O’Brien, a stage director, says in our documentary “Showing Up.”

I think there’s too much about if we’re all just worker among workers and we’re equals in this collaborative process, without the power trips and without the secrets and whatever it is that flows downhill as they say. Then the collaborative effort becomes as you on “24”. It was tight. It was really tight and they told the story really efficiently. They shot it that way too.

Richard: I think “24” is one of the best shows on television and good to see over the years (they’re able to) come in all of the people that pieced that show together. It’s really remarkable how every year they have new people come in and I found it interesting with all the new people coming in. That was a really interesting experience to (put) all these kinds of people have come in all the time.

James: The other thing I noticed was when I left the show and I think probably everybody who was there for while have the same issue in their own way, I would go somewhere else and they’d be working in whatever way they work, which is going to be different, and my first inclination would be to say, you know, in “24”, we—I have to stop myself because of course you can’t. You’re a guest and you can’t really tell them how best to work. You want to because they’re working inefficiently and you sort of feel a little bit superior, but then you have to, like you say, make it how it works best for you and you have to take whatever you have personal control over and apply the things that you learned without imposing that on somebody else. I think that’s where we get into trouble. We all bring those things where you got to “do it my way, my way or the highway”.

It takes time to develop that kind of ensemble feeling, so when you experience it, you want it to be an A in everything, but it can’t be. It’s a very rare thing. It’s like finding that one true love in your life.

Richard: That’s the best thing about following you in Twitter and why everybody should follow at @JamesPMorrison on Twitter is I instantly get the impression of how well you work with the after and behind the scenes. You probably work just as much with the cast as well as the behind the scenes people and if I get to know them, I will too because I see it in your tweet. You always tweeted to some directors and good people who are out there that you no longer probably worked with but you still, thanks to Twitter, get to interact with them.

James: That goes back to when I was to when I was about 21 years old. I was in the circus. I was a circus clown and when I first got to the winter quarters in Hugo, Oklahoma, the performer sat on one side of the mess hall, the cafeteria and the workers, the hands, sat on the other side and they never interacted. So I got my plate, went over and sat with the hands just to say hello. I mean, these are the guys that in some cases your life depends on them for rigging. They’re the workers.

I was immediately reprimanded and ostracized and taken to task for mixing with the working staff. I just thought, man, first of all, what this built this country? This is the people that built this country. They build the shows that we watch and if you bring that work ethic to—it’s the work ethic I learned from my dad. He worked in a construction business. If you bring that work ethic to what you do, then we’re all in this together. You can’t fail.

Richard: And that’s the impression people get when they log in you have over 5,000 people that basically listen to what you’re saying and they have the option to get your idea down there further. That’s why I find it truly inspirational not only reading your tweets but getting to know you kind of in a different light aside from on watching you on television. Getting into how you think inspires and I think it inspires a lot of people. My last kind of question is what advice would you give to aspiring actors and aspiring filmmakers out there?

James: When I was a young actor, I wanted to join Actors’ Equity, the union for stage actors. I went to the artistic director of an Alaskan organization and he sounds like 23 years old or something and I said, “I’d like to do this. Can you help me do this?” He said, “You really can’t think of anything else you’d rather do?” It was that school of hard knocks sort of thing. I said, “No, I can’t. I’m pretty sure I want to do this for a living.” And he said, “Okay, welcome to the ranks of the unemployable.”

It didn’t register then but what he was doing was showing me that there are going to be lots of people in the path in my journey through my life as an artist or as a man that are going to try to minimize my goal. If not giving me a hand up and certainly not a hand down, but there’s a way to encourage people that if someone says if this is what you love and this is what makes you feel good, then you have to do it because you’ll be unhappy if you don’t. It’s that simple really.

If what you’re doing make you happy, whether it’s accepted, how it’s received, all that stuff doesn’t matter. If you place qualifiers, good or bad before or after what you do, you’re going to minimize your effort, your contribution, your journey toward what you want to achieve and your pleasure in the moment. Be very sure and first of all, that’s what you want to do like the guy said to me. Can you think of anything else? But also just then just go, I’m not going to let anybody deter me from this. I’m not going to let them devalue me for whatever their personal agenda is. They’re unhappy in their own lives. They’re critics and that’s their job—to devalue, to feel like they can give something of value based on their word or their appraisal of it. Like Steven Spailis says in showing up, you have to take that into the room with you, that sense of value of your own personal value. That’s, I think, the most important thing I can say is get ready to stand up for yourself and what you’re putting out there. Just teach people how to treat you.

Richard: That is very inspirational. I’m always surprised by what you’re saying. I can’t thank you enough for—

James: Thanks. I appreciate that. It was a pleasure talking to you. I’m glad this worked out.

Michael: If I can jump in, James and Richard. What is next for James Morrison?

James: I just put together the first performance with almost all of the band that I’m putting together at the Hotel Café in Hollywood. We’ll be the musical guest with (some spoken word) artists. For a monthly thing, they do this. That’s sort of the world tour kickoff in Hollywood. Then we’ll have a CD released probably sometime in August or September with the full band and this is to promote the album, “Son to the Boy”, which is available on iTunes and CD Baby and Amazon and all of the other places digitally.

Michael: Excellent. If we’d like more information on what you’re up to, where do we get in touch?

James: If you’d like to find out more about this, I’m pretty good about keeping the website up-to-date. It’s JPMorrison.com then you can find out more about where we’re playing and what will be happening with “Showing Up”, the documentary. My wife and I just co-directed and co-produced up to the actors audition. We had a conversation with about 60 of our best working actors about what it means to them and ultimately ends up being more about just showing up for what you want to be and do in your life and we’re very happy with it.

Michael: Richard, thank you so much for brining James as your guest today.

Richard: You’re very welcome.

Michael: And when folks want to see your stuff, where do we see that?

Richard: Well, the web series that I currently produced, “Curve Your Vampirism”, you can watch at www.curveyourvampirism.blip.tv.

Michael: Richard, thanks for being with us today.

Richard: Thank you.

Michael: That’s it. Thanks for listening to the Spidcast Show. We appreciate your time and attention. You can now join the conversation at Spidcast.com or on our Spidcast Blog. And you can join our collaborative filmmaking community at Spidvid.com. Tune in next month for another entertaining and informative episode of Spidcast.

Managing Video Production Work Flow and Metadata

Thursday, November 19th, 2009

dan green

This week features MediaSilo’s Evangelist Dan Green. Dan talks about saving money and time, the importance of metadata, and how to improve the video production work flow. He also discusses his podcast Work Flow Junkies.

Topics covered in the show:

- The story behind MediaSilo.

- The video production process through MediaSilo’s platform.

- Who can benefit and get value from MediaSilo’s solutions.

- Text transcriptions and extracting metadata from your video assets.

- Why metadata is the future for online video.

- How far collaborative editing has come over the years.

- How producing videos has changed and evolved.

- What comes after YouTube?

- How Spidvid community members can improve their production process and video content through MediaSilo.

- Why to get a free demo account at MediaSilo.

Full Text Transcript

Show Introduction: Hi. I’m Michael London and welcome to Spidcast, the future of collaborative video production brought to you by Spidvid.Com. On this episode we’re visiting with Dan Green, evangelist from MediaSilo.com. MediaSilo is a wonderful video content management and collaborative platform.

Dan, welcome to the Podcast. Tell us a little bit about the MediaSilo story.

Dan: Well, MediaSilo actually started out for the production environment several years ago. It started from a company called Producturials which did a lot of work in video for the web and most of the clients actually were banks. Getting them to agree on anything or even just all of the stakeholders involved to actually view some content and approve it was a nightmare. So what the guys did was they actually started to piece together that they knew a little bit about the Web and online video. So they pieced together a system that enable those stakeholders involved in the production of the online videos to go from their own computers and actually view that content and make comments on the time line, and then approve or disapprove the content.

It was such a big hit that some friends of theirs and other production companies were like, “Hey, man, can I use that?” One thing went to another and gosh, a lot of people might be able to use this. The platform has really grown from there. It started just as an online approval system and really grew beyond that to become a fully-functional full-collaborative online video platform.

Michael: Well, it certainly is that. Now is this a real-time experience?

Dan: No. MediaSilo is not live. MediaSilo gives you the ability to collaborate on your own schedule. So you’re able to control who has access to any given workspace and that’s what we call them. We break them down into workspaces which are like folders or if you’re an avid person, maybe like a bin, and you can break those workspaces down into projects, or into clients, or however you want to break them down and then you can assign people that have access to those workspaces and determine what they can do in those workspaces. So whether or not they have the ability to actually make comments on video in there, view it, share it with other people, or work with that video, or embed it onto their websites, you control all of the things that they’re able to do in a workspace with video. And you’re able to do it on your own time with notifications via email.

Michael: Got it, got it. Now take us step-by-step through the MediaSilo process.

Dan: What happens is you can just upload any video directly through your online login. Click one button and you choose the file that you want to upload or you can upload it via FTP direct out of your system if you like and it will go directly into that workspace where we take not only the source file. So we’ll take the source file. If you upload it in QuickTime, we’ll take the QuickTime. If you upload a Windows Media file, we’ll take the Windows Media file and we store them online so that you can access and download it at any time. So if you’re uploading from New York, you can download that exact same file in Los Angeles.

But at the same time what we do is we create a Flash proxy of that video which you can view online and work with online. So when that video goes up and it’s encoded into Flash, that’s actually what you see and that’s what you work with through the MediaSilo platform.

Michael: Oh, I love that. Now, your content stays untouched and then we work using a Flash version. Very, very nice. Now Dan, who exactly is using MediaSilo at this time?

Dan: We have a lot of clients in the reality TV space; some of the network talk shows are using us. For example, one of the big prime time talk show’s is using us to brief talent that they want to get involved in some of their bits. So they’ll have producers for example do a mark up of that bit or do a run for that bit and then they’ll send a sample straight to that client’s iPhone or their agent’s iPhone example. Directly right to their phone or make it available online, or they can actually give them access to the system within MediaSilo if they want. So you can collaborate within the platform if you like or outside the platform if that’s what you want to do as well.

Michael: Well, I’ll tell you what. The flexibility and customization possibilities are very, very exciting indeed. So Dan, share with us a little bit more about the actual working parts and pieces of MediaSilo.

Dan: Well, we call them “modules” in MediaSilo and those modules give you the ability to do different things. For example, we have the ability for you to create your own channels online that you can program on the fly. So for example if you want to have a broadcast channel that has a number of videos like let’s say for example, you want to do your reel and you have different versions of that reel. So you have commercials, you have documentaries and so on. You can actually break that up into different channels within your overall MediaSilo channel. So you would go in and build that within MediaSilo, take the embed code and put it on your website. You can actually program that on the fly simply by dragging and dropping content into that channel and it will change automatically. You’ll never have to go back in and re-embed it or change the code in the website ever again. All you’ll have to do is drag and drop and you can move all of those things from within MediaSilo and it will control it.

So the broadcast feature is one that’s particularly popular because of the ability to program it through Alliance. We also have a transcription mode which gives you anybody who has ever sat there and had to sit there and knock out bytes and transcribe bytes for log tapes know how tedious that can be. We’ve got a very affordable option where if you go out and you do your shoot, you can actually upload that content from MediaSilo, then drag it into the transcription feature, and request to transcription. You can add any notations that you want, names, or specific request, or i.e. time code and things like that, and send it off and within 24 to 48 hours for $5 a file and a $1 a minute, you’ll get a full transcription back on MediaSilo that you can then cut and paste and work with and create your piece together. Those are couple of the modules that we have and we’re working on several others.

In addition to those we also have an interface with Final Cut Server which gives you the ability to take that metadata. Metadata like transcriptions, metadata like adaptations on the timeline and comments on given files, and write them back into your Final Cut Server. So we’re able to make a full loop so that you can work with an asset within Final Cut Server and then upload that content and make it all available online and update metadata that’s relevant to you and move the production process along within your non-linear editor.

Michael: Now you just mentioned metadata. There are some old school editors out there who have painfully made that transition from recorder to Beta, to DV cam and then from linear to non-linear editing. Talk a bit about that process.

Dan: I think that metadata is clearly the future in the direction that we’re moving in. I don’t think there’s any doubt about that. But making the transition from linear into non-linear, I think most people have made that jump. What happens is where to go from there and the ability to really catalog your assets and make those assets available to other people to be able to work with those assets outside of your non-linear editing platform. That is a process that is sort of like crack, I think. You get a little bit and you just want more because it really streamlines your work flow and it makes your time far more productive, and you’re able to work on projects and know exactly where you are on those projects – on approval – with all the stakeholders that are involved. So you can bounce from project to project and still be up to date and keep you informed just to where you are and gets your approvals and move along.

Michael: Indeed. For my money, one of the coolest features is the ability to be editing in New York, get instant feedback from my client in L.A. and with the client’s partner at O’Hare Airport in Chicago as well.

Dan: Yes. And you can do it on your phone. In fact you can access your entire catalog on the phone if you want to – on the iPhone. But the mobility that we are demanding in this new environment, particularly with the Smart phones and the flexibility that we have in the software that’s coming through non-linear editing systems whether it be Avid or Apple. And then through Avid server system or Final Cut Server gives us tremendous flexibility in that regard and all of these things are merging together. MediaSilo really has positioned as an online component for those things.

Michael: Ah, great position to be in. Now how has producing videos changed and evolved over the last couple of years?

Dan: Well, I think that the biggest change that we’re seeing is a movement particularly in Hollywood towards work flow that it’s not just about editing anymore. It’s about total work flow from acquisition all the way through the post-production process because the biggest change that I think I’m seeing anyway is the need to take any content that you have and be able to use it on a number of platforms. So we’re seeing a lot of our clients particularly in the reality space take a piece of video that it’s going to be used for a show, but it also has to be re-purposed for the Web. It has to be re-purposed for promos so that they can be sent to newspapers or tabloids around the world; and they have to be able to take that content and put it on the Web, or edit it into their own systems. And the relevant metadata that’s going to be coming with that video is going to be very important because it’s going to add to your ability not only to maximize that content on a number of different platforms, but then as you move forward to also be able to track that content and see what it’s doing for you online.

Michael: Now, speaking of online and stepping away from that traditional Hollywood studio model, what does the future hold for online video content in terms of the production model?

Dan: I think it’s what comes after YouTube now. Because YouTube certainly has its place, there’s no doubt about it but YouTube was the great repository. And when you have a great repository like that, it doesn’t give you the ability to really set yourself apart. So I think people are demanding now the ability to have more control of their content, to be able to stand apart and have a unique delivery system beyond the standard things that are out there. Does that mean there’s not a place for YouTube? Absolutely not. There’s no doubt about it.

But the days of being a production company and putting your stuff on YouTube makes you kind of look cheesy. Let’s be honest. So people want to have the ability to have an incredibly professional look on their Web sites to be able to have an incredibly professional work flow and do that online at a very affordable price. I think that’s where MediaSilo really comes in.

Michael: Which then of course takes us to the bottom line – tell us exactly how do your clients save money and time using MediaSilo’s platform?

Dan: Well the first thing that’s going to save them a bunch of money is that they’re not dubbing DVDs all day long and shipping them out to clients for approval and then waiting days to get an answer back. The money that they saved on FedEx alone pays for the MediaSilo platform, or systems that are incredibly ineffective for video like YouSendIt and FTP delivery systems where they don’t even know what they’re looking at. They just got a file and they have to download it and maybe they don’t even want to look at it in the first place, or maybe it’s not even the right file.

So this is a visual platform that gives you a lot of flexibility and saves you money through delivery, it saves you money through time and the ability to collaborate and get an answer and use our time as an editor and a producer far more effectively. We have casting agents in Los Angeles that are using MediaSilo and we have one recent project where we had a casting director do a project in half the time it took him before and normally he would have three or four casting assistants on the project, and instead he had one. So it’s a money-saver in terms of efficiency and giving you the ability to focus on the project that you’re working on or multiple projects that you’re working on, and move them forward in a pace that’s going to be profitable to you and make a difference on your bottom line.

Michael: And in this age of the bottom line being just that the “bottom line”, I trust that Spidcast listeners and the Spidvid community will appreciate the value of a hand-in-hand partnership with MediaSilo. And that when they assembled their production teams from literally around the world via Spidvid, they would then turn to MediaSilo to complete their projects or even use MediaSilo throughout the complete production process.

Dan: What we’ve seen is a lot of people integrating it piece-by-piece. Some will use this for casting and then start using it for research and put all the research content on there. Others are using it in the production process and then branching out from there. So there’s multiple applications for MediaSilo and if it fits into certain parts of the work flow, then it really works.

One of the things that we really try to do with the platform and encourage people to do is incorporate it into the work flow the way that they want to on their level because we’re not trying to set a work flow and say, “Listen, this is the way that you do it.” We have the flexibility for you to customize the system, customize the approval process, who sees what, when, where, and what workspace it goes into and then where it progresses to based off at the platform, not off of what we say. So you’re able to customize that platform to fit your work flow. So we’re seeing MediaSilo brought in different levels, then expanded from there.

Michael: A bit ago, Dan, you hit on the jump from linear to non-linear editing. Well, this takes the jump from linear to non-linear thinking and this is just today in the present. Now, what do you see in the near future?

Dan: The future is clearly about metadata. There’s no doubt about it and that’s what we’re committed to and we want to make that interaction as seamless and as painless as possible for people. In fact we work with a company called, Focus Enhancements who has a product called the FS-5 which gives you the ability to put metadata onto a file and acquisition, and then you can upload that content and import that metadata up to MediaSilo and into your non-linear editing system and it stays with the file. So it can be good take, bad take; it can be day shoot, night shoot; it can be accurate information, it can be whatever; it can actually be a script. And that information then stays with the video all the way through. It’s searchable, it’s findable, it’s something that you can then put into your library and seek through and have your hands on that video whenever you need to. And that’s going to improve dramatically video production as we move forward.

So if you can get your hands and search in a matter of seconds whether it be on MediaSilo or within your own system using some simple metadata, you’ll be able to get your hands on the video content that you need immediately and it’s going to save you a fortune. It really will and I think we’re going to see metadata incorporated into work flows, in production so that actual approval and the sorting of content is in a reality space where you will have producers sorting through content and picking bodies, and picking the cut-away shots that they want to use, that those selections are with the video as it sits on a server. So whether you go and find it through MediaSilo or you go and find it in your editing system through your production work flow, you’re able to find every shot of John and have your hands on every cut-away of John that was ever shot during the entire production, and have it in seconds. That’s really going to change everything in the way that we do it.

Not to mention the facts and there are other things to come into it. That metadata could also be color, it could be settings, it could be other variables, GPS, it can be what temperature Kelvin were we shooting at. So if you have to go back and do a re-shoot, that metadata is always going to be there and you’re going to be able to change it. Think about the ability to actually do that instead of renting an EVD of a movie, to be able to rent all of the video that we shot for that film and the ability just with metadata to re-cut it the way that you want to, that those scenes are there. That’s the kind of things that we have in the future.

Michael: It sounds like the future is bright indeed. Dan, I sure appreciate you being on Spidcast today, but you also have a Podcast. Tell us a little bit about Work Flow Junkies.

Dan: Well, Work Flow Junkies is sponsored by MediaSilo. We touch on MediaSilo from time to time but really the podcast is about work flow in the production environment. We spend a lot of time talking about metadata there and the potential applications for metadata in the video production space and where we’re going. But at the end of the day what we like to do on Work Flow Junkies is just talk about ways to save yourselves some time and save yourself some money in video production and have fun doing it.

Michael: And to me that has to be the ultimate bottom line. Have fun doing it. Dan, where can the Spidcast listeners go to learn more about your solutions, get a demo and get connected with MediaSilo?

Dan: We’re online at MediaSilo.Com. Podcast is at work WorkFlowJunkies.Com. That’s work WorkFlowJunkies.Com but you can go online to MediaSilo and get a look at the system, sign up for a demo and it’s all free. There’s actually a free account. You can sign up and get your hands on MediaSilo right off the bat and not pay anything. There are limitations in terms of total volume of files that you can upload and so on. It’s a great chance to just sign up for free account at MediaSilo.Com and start up loading some video and see how the system works and see how practical it is for your work flow.

Michael: Wonderful invitation. We will do that, Dan. Thank you so much for joining us today on Spidcast.

Dan: All right. Thanks for having me, Michael.

Michael: Dan Green, evangelist from MediaSilo.com. I’m Michael London. Thank you for listening. You can join the conversation now by visiting Spidcast.Com. We welcome your thoughts, opinions and feedback, and you can also get access to the full-text transcript of this week’s show at Spidcast.Com.